PrivacyMotiv: Vulnerability-Centered Persona Journeys for Empathic Privacy Reviews in UX Design

Proceedings of the 2026 ACM Designing Interactive Systems Conference (DIS 2026)

https://doi.org/10.1145/3800645.3813014

https://arxiv.org/abs/2510.03559

Abstract

UX professionals routinely conduct design reviews, yet privacy concerns are often overlooked, not only due to limited tools, but more fundamentally from low intrinsic motivation, driven by limited privacy knowledge, weak empathy for unexpectedly affected users, and low autonomy in identifying harms. We present PrivacyMotiv, an LLM-powered system that generates vulnerability-centered personas, persona journey stories, and traceable design diagnoses grounded in lo-fi user flows to support privacy-oriented UX design review. In a within-subjects study with professional UX practitioners (N=16), PrivacyMotiv significantly improved empathy, intrinsic motivation, and perceived usefulness, with participants identifying 59% more privacy issues and proposing 70% more redesign solutions compared to self-proposed methods. This work contributes empirical insight into motivational barriers in privacy-aware UX and a structured, narrative-driven approach for integrating privacy review into early-stage UX practice.